People constantly ask me, “How is a tweet or status update going to make me money? How is Facebook or Twitter the answer?” My answer: Building relationships is a fundamental piece of success in business and life; Social media is a powerful tool in building these relationships. The moment that we realize that real-time/mobile/social is a mentality and a way of life, the more easily we can grasp social media marketing.
If social media is about people and connecting, then social media marketing is about finding the right people and communicating with them in a way that adds value to their lives. Social media isn’t “the answer” for business, yet it can play a huge role in refining business to customer (B2C) communication. Social media marketing is simply a piece of your marketing plan, but it has the potential to create huge relationships for you and your company–and that means business. Below is a video that was released by Hootsuite in June 2012. The video illustrates how social media can help you build relationships and business for your company.
Social Media Marketing is Sweet
A Recent Local Site By ArraeDenver