Most marketers are well aware of the prevalence of women online and their ever-growing influence over other online users. From Mommy Bloggers to Instagram rockstars, How-To blogs to Facebook socialites, women are a dominate force online. Women in social media are leading the charge in trendsetting and conversation generation, but what fascinates me is the cost of disengagement and the “emotional return on investment” of women in social media.¹
An newly released infographic by Weber Shandwick and KRC Research shows some impressive statistics regarding women in social media, and there are some nuggets of gold to be found! Enjoy.
Women in Social Media
Online influencers, men or women, matter to your brand. In fact, they are so important to the health of your marketing strategy that we believe you can’t ignore them. Whether or not your industry is influenced by heavy hitters or local mavens, the power of an online influencer can sometimes make or break your company. Not sure what to do? First, ask yourself these questions:
Have I identified our brand and/or industry influencers?
Am I engaging with them?
Am I monitoring their conversation?
Have I developed an online strategy with tangible goals?
Which social media platforms are best for my business?
What are my competitors doing?
If you answered “no” to any of the aforementioned questions, you and your company deserve to work with an agency that can help you tackle the business challenges surrounding online influencers, to develop solutions. Look into agencies, like arrae, and develop a strategy to get conversational today. At this point in the game, there’s no need to wait.
Congratulations to WS & DRC for an awesome infographic and intelligent insight that we believe any agency can appreciate! Great job, friends. Dear Reader: comment below with your thoughts on this research and let us know what you think about this data on Women in Social Media.
We’ve all heard stats about Facebook, many of which make our jaws drop. We’ve also heard about the struggles that Facebook (and the Facebook Marketing Department, for that matter) have had since their IPO, earlier this year. Companies continue to ask the same questions: Is Facebook valuable? Should our company leverage Facebook marketing to increase the bottom line? What can Facebook do for our company?
These questions are great to ask, yet there is one thing that is for certain: Facebook connects us. An infographic was recently released by KRDS that has a very important number to consider: 140,300,000,000. This is the number of friendships that Facebook has created, or 140.3 friendships per person on Facebook.
When you are marketing to someone on Facebook, you are marketing to their friends, too. You are connecting with people. If connecting with people can benefit you business, Facebook believes you must be leveraging their network. As their first-ever ad campaign displays (above). So, are you tapping into the 140+ Billion Friendships on Facebook? What value do you see in social media? Sound off in the comment section below. We’re listening.
Facebook Marketing Info Graphic
Are you leveraging social media? While the social mediums aren’t entirely new anymore, opportunity for business are only just beginning to surface–no, seriously. Ongoing research and social media statistics are showing us that the way in which people are using social media to communicate and (more importantly) make buying decisions is evolving. In order to make impact and maximize your marketing communications with your audience and buyers, you HAVE to be on top of developing trends.
One of the best ways to keep tabs on the latest social media developments is to follow credible blogs like Mashable, Tech Crunch, Tech Cocktail, Social Media Monthly, and other popular sources of information. Below is an infographic that we hope opens your eyes to some interesting facts about social media, with information originally found on socialnomics.com. We hope you enjoy these social media statistics and encourage you to comment below with feedback.
10 Wowing Social Media Statistics
Social Media Statistics Infographic – original design by junior graphic designer, Olivia Scarborough.
The Bottom Line
Author David Meerman Scott put it best when he said:
“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.”
Every now and then, we like to share feedback from customers who really understand that technology and our denver video production can not only help solve their problems, it can better their business.
We recently put together a Denver video production for a local company called Straight Up Chess–a chess board company with a unique twist.
Here is the Denver Video Production for Straight Up Chess:
Here is the lovely feedback from our Denver Video Production client
The more I look at the video the more I like it. Eight days ago I put your video on the home page of my web site and I realize it takes more then a week to really know the results, but in the last week my web traffic AND SALES have more then doubled and I’ve had orders from Germany, Switzerland and Australia. Normally I average about 1 international order a month. Thanks for the great job on the video.” -Steve, Founder of Straight Up Chess
Thank you Steve for the kind words and you’re welcome, we love hearing from many clients like Steve, and if you’re interested in video work with Arrae Creative, contact us!
Tell us what you think of the infographic that we put together for Active Junky, an outdoors gear and clothing deal site. The infographic was designed by one of our Denver office designers, Olivia Scarborough. Can you believe that the outdoors industry is a whopping $173 Billion Industry? Did you know that more people camp and hike than play basketball? This image was released today on the Active Junky blog, The Fix. We hope you like it!
The State of The 2012 Outdoors Industry
The debate continues in the mobile technology realm, “Which smart phone is the ultimate smart phone?” While many boast that the iPhone is simply unbeatable, others argue that the Samsung Galaxy S2 & Samsung Galaxy S3 are a good rival. The new Galaxy S3 boasts a 4.8 screen and weight of only 4.7 ounces (0.34 inches thin), but Apple’s Siri and the iOS is second to none.
So which phone do we suggest? Samsung Galaxy S3? Apple’s iPhone 4?
Each phone is clearly at the top of the smart phone market, and each phone has features that completely differentiate themselves from the other. The iPhone remains clean, consistent and ultra user-friendly and grabs 65% of the mobile web space. Android / Samsung Galaxy S3 & S2 is more customizable and constantly changing. So, which do we at Arrae Creative choose? It’s a split office, and we’re not going to say because we want this to be your forum–we want to know what you think. If you have come across this blog and have an opinion, comment below and tell us which smart phone you prefer and why.
One of the reasons we prefer Ubuntu over other linux distros is the frequency of updates and support for many different software packages. Apt-get is an extension of the Advanced Packaging Tool (APT) which is a free user interface that works with core libraries to handle the installation and removal of software on the Debian GNU/Linux distribution and its variants. APT simplifies the process of managing software on Unix-like computer systems by automating the retrieval, configuration and installation of software packages, either from binary files or by compiling source code.
If you’ve ever needed to upgrade Ubuntu versions, setup a new server or do any other type of migration, this is the easiest and most satisfying way to do it.. using dpkg to create a list of the packages you have, and then pulling those same packages from apt-get.
People constantly ask me, “How is a tweet or status update going to make me money? How is Facebook or Twitter the answer?” My answer: Building relationships is a fundamental piece of success in business and life; Social media is a powerful tool in building these relationships. The moment that we realize that real-time/mobile/social is a mentality and a way of life, the more easily we can grasp social media marketing.
If social media is about people and connecting, then social media marketing is about finding the right people and communicating with them in a way that adds value to their lives. Social media isn’t “the answer” for business, yet it can play a huge role in refining business to customer (B2C) communication. Social media marketing is simply a piece of your marketing plan, but it has the potential to create huge relationships for you and your company–and that means business. Below is a video that was released by Hootsuite in June 2012. The video illustrates how social media can help you build relationships and business for your company.
Social Media Marketing is Sweet
A Recent Local Site By ArraeDenver