HOW THE GOOGLE HUMMINGBIRD UPDATE CHANGES SEO
The Google Hummingbird Update is Big News, Here’s Why
As of October 2013, the Google Hummingbird update is in effect. The change is the largest alteration to Google’s search algorithm since 2001.
A very general summary of the Google Hummingbird Update
Do you use voice search on your phone to find products or local businesses? Do you use your mobile device to ask questions that are more conversational? The answer is yes. We all use our mobile devices and computers to look for answers that are more conversational vs. search query oriented. Google recognized this, and is making changes– The Google Hummingbird Update. Outside of the algorithmic changes, answers to your questions and conversational searches will also be more accessible without leaving the Google Search Page.
“Google’s intent is to give you great answers to questions at your fingertips, anticipating what information you will need and helping you build queries and results.” -Search Engine Journal
While the Google Hummingbird Update effects 90% of Searches, the algorithm heavily effects data retrieval and the presentation of that data (especially for mobile users); unlike the recent Panda & Penguin updates, it has less of an effect on search quality–though many in the industry do believe the Google Hummingbird Update levels the playing field for local businesses competing for general search terms (i.e. iPhones).
“Whereas small businesses used to obsess over the rankings of their top money keywords, Google’s new Hummingbird algorithm implies their focus needs to be elsewhere. It is now critically important that the website answers questions for end users. Yes, content is still king. In fact, content that answers specific questions may be critical for Hummingbird success.” -Search Engine Watch
Are you a search engine specialist? What are your thoughts on the Google Hummingbird Updates? Comment below.
About The Author: Ryan Park, is Chief Marketing Officer (CMO) at Arrae Creative Agency, creator of Adventured.com, contributing writer for The Social Media Monthly, Colorado Avid Golfer and The Elephant Journal. He’s an expert in inbound marketing, blogging and search engine optimization. To learn more about Ryan and the entire team at Arrae, visit our team page.