How To Search Engine Optimization (SEO)
Basic SEO Tips & The Hard Facts
It never surprises me how many people want to learn how to Search Engine Optimization this, or search engine optimization that. The answer for how to optimize a website for optimal search results is simple: grit, knowledge, and not taking shortcuts. While you, or maybe even your “SEO guy”, may think that you can trick Google, Bing, and/or Yahoo, you most definitely can not. There is no “magic wand” and there are no “dark arts of Search Engine Optimization and Social Media.” Much like plumbing or wood work, SEO is a skilled trade that takes time to learn and master. Unlike, most skilled trades, SEO is still constantly evolving with many variables that change on a weekly or monthly basis. So how do you optimize a website? There are a myriad of methods and strategic ways to optimize a website, but I wouldn’t suggest going any further without consulting an agency…
The Truth About How To Search Engine Optimization
Optimization doesn’t come easy. In some industries, optimizing your website can cost six to seven figures. The truth about search engine optimization is that it is constantly evolving, and so is the knowledge set. In 2013, Google made 14 CHANGES to their algorithm that effected nearly all search results.
The Answer For How To Do SEO:
Spend 10,000 hours learning via reading, attending conferences, networking, and/or perusing the web -OR- hire an agency/SEO person. After all, you are reading a post by an agency, aren’t you?
As search engines and search engine marketing evolves, so does search engine optimization. Nevertheless, there are sure-fire ways to determine if an agency or “SEO person” is bad news.
Run For The Hills If…
1. You are promised big numbers at a very little price.
2. Someone calls themselves an SEO “guru”.
3. Content Marketing isn’t mentioned.
4. Guaranteed First-Page results is offered.
5. The phrase, “We Submit your Site to Hundreds of Search Engines” is used.
6. Either of these phrases are used, “We are Google Algorithm Experts, and even know somebody working at Google.”
Call Arrae Creative Agency If…
1. You’ve run for the hills.
2. You need help with SEO.
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About The Author: Ryan Park, is Chief Marketing Officer (CMO) at Arrae Creative Agency, creator of Adventured.com, contributing writer for The Social Media Monthly, Colorado Avid Golfer and The Elephant Journal. He’s an expert in inbound marketing, blogging and search engine optimization. To learn more about Ryan and the entire team at Arrae, visit our team page.