There are a number of reason your company may desire a rebranding strategy. Perhaps when you started your business, offerings were far less diverse. Maybe your business was launched quickly and now that you have it on pace, you are thinking about your brand messaging. Rebranding may be necessary because your main competitor is climbing ahead of you and capturing more of your target market. Whatever the reason, rebranding is not actually uncommon in today’s highly competitive economy.
Now that you’re up and running as a solid business and you have made the decision to reevaluate your current brand identity, it’s time to sit down and come up with a rebranding strategy. One that clearly defines the message you want your brand assets and touch-points to communicate. This message is your story and making the connection to your target audience is vital to the success and longevity of your business.
Not every company needs an entire restructuring of their brand strategy; some might only need small tweaks to modernize their look. However, it’s important to consider the evolution of the conversations that define your brand, your competitors and the industry as a whole. This way you can be sure to nail down a voice for your brand that correctly conveys the emotions that are core to its being while staying aligned with your marketing strategy.
Have you mapped the messaging and positioning for all of your top competitors? How do you compare against others in the same market? In doing the work of a competitive positioning audit, you uncover the small gems. This is where you discover the business opportunities that can be exploited and is the foundation to building a strong rebranding strategy..
With a clear picture of where your brand sits within your industry, we work with you to analyze the inherent opportunities and differentiators that set your company ahead of the fray. The next step is to clearly and concisely translate this messaging opportunity into amazing visuals, logos and graphics.
Business Rebranding Packages
Re-branding comes in all shapes and sizes. You could need anything from a simple logo adjustment to a complete research and audit of your market opportunities. Let’s start a dialogue to figure out what works best for you.