There is an overwhelming amount of information for consumers to interpret and analyze. They’re clicking on more articles, visiting more websites and spending more time interacting with their favorite brands, but reading less. Infographic design has grown to combat this information overload and afford an audience the opportunity to understand data quickly.
You’ve crunched the numbers, but what story are they telling?
Consumers are interested in absorbing as much information as they can to make the best decisions ranging anywhere from who to vote for to the best price on a new vacuum. Raw data has always been an influential force in the decision making process, but only if your data is being consumed. Infographic design exists to show, not tell. By transforming data into an infographic your audience can interpret information as a visual story and engage with its narrative. We grasp visual concepts significantly faster than the written word.
There are approximately 100 billion bananas consumed annually around the world. Imagine the impact infographic design could have on this fact. Instead of saying this, show your audience by comparing the size of what the size of 100 billion bananas would look like in comparison to a well-known landmark, country or place of interest. When there’s a visual representation, consumers can better gauge their interest and understanding of that particular piece of information.
Infographic design is a means to express the concepts of data visualization, where statistics, percentages and numbers are painted as a picture instead of written. The age-old expression of the pen being mightier than the sword stands true, but as a species we’ve been drawing a lot longer than we’ve been writing. Data visualization is the solution to not having the right words to tell your story.
Charts, bar and pie graphs, animations and color contrasts are data visualization concepts an audience has been exposed to since their earliest interaction with a mathematics textbook. It is instinctual to breakdown the meaning and context of a graphic, and it’s done a lot faster than deciphering a paragraph packed with information.
Infographic designers translate data visually on the screen and in print and using interactive, animated and static methods. Infographics are reliant on the data designers need to represent, meaning some become in-depth, clickable web pages while others need only a well-constructed bar graph. Social media’s reach and sharability has pioneered a new area of infographic design, condensing information into easily shareable, small packages while still creating the same impact on consumers.
Most importantly, infographic designers understand the responsibility to represent data accurately within an infographic. A beautiful design is useless if it doesn’t accurately present information. Infographic designers are essentially data journalists who take an imaginative approach.