A User Experience (UX) designers focuses on how a person feels when interacting in a constructed space, both on and off the screen. The highest priority of User Experience design is to create empathy within a human-computer interaction. Combining centuries of behavioral social sciences with modern web design best practices, User Experience enhances the usability of an interface for both the business and consumer.
User Experience is just interaction design, right? Not exactly. Quality interaction design is a part of what User Experience designers work to achieve, but there is so much more that goes into the field.
So what all does UX encompass? Everything from content strategy to information architecture, to wire-framing and prototyping, to usability testing and user-centered design. Every branch of UX is rooted in achieving the same goal. It is to leave users with a memorable and emotional impression of a business or product after an interaction UX is meant to emotionally connect the target audience to your service, but it is still essential that the focus of the interaction be goal oriented. The earlier days of web and product design, the central focus was creating
experiences that appealed to the designer; what they thought was in vogue and cutting edge. Today’s User Experience (UX) designer helps bridge the gap between great design and a user-centered experience. Behind the scenes, User Experience design agencies focus on how colors, typography and content will influence the way users participate with a product. UX designers are not limited to technology. Any interaction with a product, whether physical or virtual, can be enhanced with a User Experience.