Don’t blink! The average webpage visit lasts less than a minute. It is generally accepted that 3 seconds is all an e-commerce website has to familiarize new visitors. This is known as the blink test. Is your content easy to understand and does it appear trustworthy? Digital media doesn’t offer second chances.
The business world moves expeditiously. Having an online presence is vital if a business desires to grow, increase their sales, and reach customers that otherwise would be unattainable. E-commerce offers businesses so many advantages. It is a low running cost effective way to keep your store open 24 hours a day, 7 days a week. It allows a business to reach new markets outside of the typical brick and mortar locations, globally if desired. What’s even more beneficial is the collection of data generated from conducting sales online. If designed optimally, an e-commerce site will expand e-mail marketing and enhance social media engagement.
In designing an e-commerce website, it is crucial to connect with visitors by understanding their needs and behavior. A successful e-commerce website first must enable users to find the product they want, next it must feature the product in a manner that is eye-catching and innovative. Equally important, it must offer the shopper a seamless checkout process.
E-commerce platforms like Magento can have a strong influence on how online shops are designed and integrated. Magento development is fast becoming commonplace. Magento certified developers understand the benefits of the open source platform that is scalable to any business size and offers a high level of security. The features and functionality that developers have access to with Magento make it a powerful tool to meet all e-commerce requirements of an online store.
Arrae understands that creating the optimal user experience is key to any e-commerce website. A design firm that specializes in the development of merging creative with strategic thinking is able to deliver an e-commerce website that is intuitive. An e-commerce website with a cutting edge appeal that is focused on connecting with the target market. This approach brings a brand to life.