These days, a strong brand presence online looks a lot like being a magazine publisher. It involves a skillful blend of measurement and analysis, brainstorming, scheduling, and a deep understanding of your audience.
The goal is to build a system that consistently produces quality and highly relevant content for your audience. We constantly preach this approach to our clients. We understand that it delivers benefits to your SEO, social media presence, website traffic and brand awareness.
Of course, it takes a wide range of skills to build your online presence into a content-producing machine. That’s why we focus on a few very important practices.
What is your audience interested in? What do they like to read? What do they care about? We help you answer these questions and thereby help you develop a content strategy that focuses on creating content that engages your audience.
Measurement & Analysis
Measurement is essential to managing your web content. A healthy content management system will include a process to identify and track your key metrics over time. In analyzing the data, we help you earn more about your audiences habits and interests.
Holidays, time of day, and post frequency can all affect the way your audience responds to your content. We use measurement data to find the best times to post to reach your audience when they are looking and listening. Then follow up with calendars and scheduling tools to stay on top of your posts.