Video & Photography
The future of the web will continue to be visual, even more so than the present. The reason is, the human brain processes images 60,000 times faster than text. Platforms like Youtube, Instagram, Vine and Pinterest have become increasingly popular. They simply have taken the path of least resistance when it comes to communicating with users.
Think of the way you interact with your friends online. More often than not, video and photos are the posts that make us smile, laugh, giggle or even cry. Videos and photos are better suited for quickly delivering a highly emotional message to people online. Visual communication means show, don’t tell. Images boost engagement, and bring life to your social media campaigns.
Video and photography are the most effective mediums for communicating your message online. They should play a major role in the digital marketing mix for your company as you plan for paid, social and earned content. Visual communication, when used effectively, is extremely powerful at delivering your message.
Content is the workhorse for your digital marketing campaigns online. As you craft your content strategy, plan for photography and video so that you can make a better, more emotional connection to your online audience.
Online video consumption is quickly on the rise through platforms like YouTube, Facebook, Metacafe and Hulu. Today, reaching the perfect audience with video is easier than it’s ever been thanks to easily accessible video advertising networks.
Online Video Content
Not only do people love video, but 64% of consumers are more likely to purchase a product after watching an online video. That’s why great video content, like brand essence videos, product videos and introduction videos are widely used to build better sales.