“Just make it go viral.” We’ve all heard it before. These days, companies don’t just want marketing, they want viral marketing. However, if you ignore the buzzwords, what you really want are ideas with impact.
Virility is hard to predict, but marketing is not. Marketing is a science of certainty. To give a campaign the best chance to spread like wildfire, it is necessary to concentrate on the pieces one can control. That means creating great content, and then plugging it into the tools that facilitate easy sharing on social media.
Your audience should always play a huge role in your marketing. When it comes to viral campaigns, you must craft a message that is both interesting and relevant to your audience. When the right audience is hit with a great message, they will be ready to share that experience with their friends and family.
Your ad message, delivery and content must always be top quality. High quality, intriguing content is the keystone to a viral marketing campaign.
Plug your campaign into the social networks and tools that make it easy for your audience to communicate and share.
Find the right people and send them the right message. The more you know about your audience, the better your messaging can relate.
Virality by nature is impossible to predict. However, the evolution of data tracking, sentiment analysis and social media feedback empower us to create content that is more likely to resonate with your audience. At Arrae we couple influencer marketing with strategic digital media buying. Therefore, we are able to position your content; allowing for the best opportunity for it to go viral.