Search Engine Marketing
Search engines are the gateway to the Internet. In fact, 92% of all adult Internet users access the web through search engines. Search is one of the most widely used tools in the world, and it creates an opportunity for you and your company to find the people who directly search for companies like yours.
There is no debate over the usefulness of search engine marketing — it works. Through search engine optimization tactics, and highly targeted paid search marketing you can be sure your business will be made available to the people who need you.
There is no better time than now to focus on an integrated paid search and SEO campaign thanks to the incredible measurement and analysis tools available. Not only can you track the improvements in your bottom line directly from your campaigns, you can uncover keywords and insights that can help you grow your company.
Search engine marketing is an umbrella term for several individual channels which can be used individually or as part of an integrated approach to help businesses of all sizes.
Be there when customers need to find you.
SEO is the practice of optimizing your website and content strategy to appear more friendly to search engine ranking algorithms. When you strengthen your organic search engine rankings, you will reap the benefits of web traffic and inevitably increase your business.Learn More
While organic SEO is an investment in the long term health of your business, you can make an immediate impact on your business through adwords campaigns and pay-per-click advertising. Search engine advertising also allows you to target competitive companies and broad searches. These typically are more difficult to reach through organic rankings.Learn More
Smartphones and geo-targeting have led to a new wave of search traffic highly focused on local results. As people pull out their phones to find plumbers or restaurants nearby, there are numerous tools including Google+ Places and click-to-dial ads which can be used to make sure your company gets noticed.Learn More
The health of your web presence and the effectiveness of your digital marketing can be precisely tracked through analytics and reporting tools available to marketers. Do you know which marketing channels will create the business you desire? Discover the insights that can launch your content and marketing to a new level.Learn More