Adwords & PPC
It doesn’t take a PPC company to know that search engines are the gateway to the web. Even your grandmother knows that Google search is the way to find what she needs online. Arrae knows, as a Google partner agency, that pay-per-click is one of the most vital pieces of a digital marketing presence. This is true whether you a large or small business.
Why is it so important to work with a PPC management company? Reason being that you have a very specific targeted audience to reach with your advertising. Google Adwords and PPC campaigns allow you to target your customers right down to their location and behaviors. This will enable your business to be placed right in front of their nose when they are in a time of need.
Of course, there is a science and an art to crafting PPC campaigns. You need a campaign that is focused on delivering a return on your advertising spend. Arrae PPC management team has the experience to setup your audience targeting, craft your messaging, enable analytics tracking and optimize your PPC campaigns. All these elements are vital in order for your PPC campaign to perform at top level.
As one of Google’s preferred partner PPC management companies, our know-how and expertise are what our clients receive when they work us. This type of accreditation is what is required to run a truly optimized and lucrative PPC campaign.
Conversion Tracking & ROI
Clicks and impressions don’t tell the whole story. What you want to know is exactly how much business you drive with your advertising. That is why we work with clients to setup website conversion tracking. We are able then to calculate the income you get in return for your advertising spend.
Landing Page Optimization
Having a relevant, well-designed and easy to use landing page plays into the cost and expenses associated with your PPC campaigns. A well designed landing page helps you save on advertising costs, and does a better job at driving revenue.
Reporting & Analytics
Data should drive your decisions. We no longer live in the age of not knowing which half of our advertising works. A competent PPC management company will deliver consistent reporting and insights on the health of your campaigns.