Analytics & Reporting
You wouldn’t make an investment without measuring the returns on the potential hard work — unless you were gambling. Fortunately, social media analytics and digital marketing reports take the finger-crossing out of the marketing equation. To be successful in marketing, you need insights and information on the progress of your campaigns.
Reporting and analysis on marketing campaigns happens best with a well-trained eye. The data is easy to find, but the story requires someone to dive deeper. But not everyone has the time, skill, or patience to painstakingly build reports every week, month or quarter on their campaigns. That’s where Arrae comes in.
We are huge believers in making data-driven decisions. The information collected from website and social media analytics, PPC campaigns and marketing automation platforms is vital to the success of a marketing campaign. It creates a more informed approach to content strategy, search engine optimization and social media engagement.
Goals & Benchmarks
Every marketing campaign should be founded upon a clear and concise goal. Next it is important to define key performance metrics and set benchmarks based on past data. These will be the guiding lights for your campaign on it’s way toward success.
Social Media Reporting
Social media should never operate within a silo. You need to stay updated on the activities of the people who operate and maintain your brand’s online presence. This essential feedback will drive your planning and fuel a solid strategy.
Website Analytics & Conversion Tracking
Websites will always play a key role in deliver awareness and business because they are the place where potentials customers do their research. You need a team of highly capable web analytics experts to truly understand the behavior of your visitors. When you are better informed, you can better optimize your site to bring in more sales.
Marketing Automation Data
Marketing automation tools are meant to track the progress of your customers from awareness through making a sale. The data you collect along the way is invaluable. With marketing automation reports you can track the ROI of specific digital marketing channels so you know exactly which of your marketing dollars is most lucrative.
Competitive data fills in the story of your market. Sure, you are tracking and measuring your own efforts, but how do you compare against the rest in your category or industry. Competitive conversation analysis, share of voice and content reports will give you an edge as you work to become the best in your industry.