Local Search Optmization
More and more people are shopping online each and everyday. They are looking for local products and services to help them quench a need. They aren’t just shopping on their laptops, they are mobile and using tablets and smartphones to find what they are looking for on the web. The number of mobile users is growing exponentially, currently 82% of Americans use their smartphone to browse the web. 32% of those use their smartphones to shop. These facts reinforce the importance of local search.
Whether you are a doctor, restaurant owner, a retail store or other entity, local search marketing is a critical aspect of search engine optimization for your business. Even if your business is not locally focused, local search marketing is still vital. It is another customer touch point that vendors, customers, partners and potential employees will be proned to use to find your organization. There are various ways to implement your online strategy as a local business.
A local approach to digital strategy requires you to narrow down your business’ value-add. How are you adding value to potential customers? Focusing on your business’ primary value-add can be a great start in establishing an online identity that differentiates you from the competition. Yet this differentiation isn’t enough. Local search is highly powerful and extremely cost effective.
However, the nuances of using a local search approach can be rather complex. Using it to acquire new clients effectively requires careful implementation and continual management. Are you meeting potential customers “where they live” online? From websites to search & social, our marketing team will help you outrank your local competitors with a superior strategy that is focused on delivering a holistic brand experience.
Verified, accurate and optimized account pages are all important aspects to ensure that your local search listings reach your target market. More importantly, we track your efforts against pre-established goals and openly share them with you.
As a Google Agency Partner, we are committed to providing the best marketing and local discovery solutions for your business. Find out more about how our local search approach helps companies thrive.
How Can We Help?
Optimize your website and online properties to find search engine users in your area.
Optimized Yelp Listings
Claim and optimize your business listings for local business searchers.
Launch, claim, and edit your Facebook place pages to ensure your users can locate and check-in at your business.
Google+ Business Pages
Claim your Google business listings and Google+ Business pages to take control of how you appear in search results.
Mobile Search Advertising
If someone in your area searches for plumbers, a simple mobile search ad can put you right to the top of the listings.
Local Website Design
Whether you need an online store, or just a proper web presence, we can build and optimize a website to reach people in your city.