Sweepstakes & Campaigns
“Hey, let’s run a Facebook contest!” It’s a novel idea that gets tossed around a lot in marketing brainstorming sessions. While there are several providers and platforms who can provide a basic custom tab for your contests, there are no tools that can help you craft a solid campaign strategy. A strategy that executes a full campaign over paid, owned, earned and social channels. Social media sweepstakes are part of a larger effort to build sales, deliver awareness, and brand your company with captivating content. Sweepstakes are a great facilitator for messages, and the message is the most important element.
There are a variety of great reasons to generate a digital sweepstakes. You can grow your consumer database, increase product trials, and build general brand awareness. People have become so inundated with copy and paste social media contests, so much so, that you have to bring a truly unique and interesting idea to your campaign. Working with a team of creative marketing campaign specialists to create a sweepstakes campaign that can both deliver on results and ideas will give your business an edge over the competition.
Coupon Redemption Campaigns
Encouraging product trials and pushing new sales is a huge challenge for many marketing companies. With a properly executed redemption campaign, you can do great things for your bottom line.
Photo & Video Contests
Re-investing into your social communities is a great way to strengthen your relationship with your biggest fans. Create a great experience for your fans and invite them to participate. When you do this you build a lifetime of loyalty and sales.
Consumer Database Growth
Launching a new product? Opening in a new market? Our social media team of experts want to help you begin building a database of your top consumers and evangelists. We will utilize this database for marketing and sales activities in order to generate a buzz in your target market.
Awareness / Branding Campaigns
Sometimes you need more people to know your name. A sweepstakes or contest with the right message can help you forge an army of new customers and drive sales. Create something memorable and inspiring so that your newfound fans will never want to forget you.