In today’s social media frenzy, business reputations matter-–one bad customer review can travel across the globe before you realize it even exists. Your customers, and clients are talking; the question is are you listening? According to recent surveys, 85% of consumers look to the Internet to find a local business; your’s should be the first listing they encounter.
There is a great deal of misconception out there about how influential the Internet is and the role it plays in a business’s reputation. Many business heads don’t realize the power of persuasion that exists among the masses that are connected via social media networks. Many have the perception that, “If I am not involved with social media in anyway, then how can my reputation be at stake?” This approach is actually shortsighted. True, having a business presence online may be useful for you, but even more, it could be positioning you.
Business reputation managers understand the power of social media. A large part of reputation management is monitoring the conversations, feedback, and customer reactions to your brand that occur. Typically, your online presence as a brand, company or business is where customers will engage, but offline environments are equally important.
The current beat of technology has made Internet use a household and mobile convenience, and with it, the power that connects billions across the globe. That power has forever changed the face of online marketing. Your reputation is at stake. It is estimated that 72% of people trust online reviews as much as direct word of mouth recommendations. Approximately 52% of consumers strongly consider positive online reviews when looking to use local businesses.
How does a business control what is being said positive or negative? Any Reputation Manager will tell you the best way is by being an active participant in the conversations. It gives businesses the opportunity to create a solid foundation with their consumer base. This relationship builds trust, which in turn creates lasting loyalty.
Let’s face it, as consumers, our first line of action when deciding whom to use, where to shop, what to buy, or even the best place to eat begins with a search. Anymore, the Internet has become the go to center for all our life transactions and many of our interactions.