Social Media Advertising
The debate is over! There is no uncertainty, big or small, your business needs to be on social media. The visibility and connectivity existing on social media has persuaded many business owners to utilize the power of these networks. The question then is, why aren’t you?
Today’s fast pace, high tech world makes it easier than ever for people to be plugged in. It is reported that approximately one in four people worldwide use social networks, meaning that your current, or even potential customers are watching, listening, learning and connecting on some sort of device. This number keeps climbing exponentially, “…as of January 2014, 74% of online adults use social networking sites (Pew Research).
The demographics are varied across the variety of social media outlets and what works well for one, isn’t necessarily suitable for each. Pinpointing where a business will gain the most benefit across the multitude of social media avenues takes time and experience.
Everyone has heard the idiom “Word of mouth.” The popularity of social media networking, and the spread of social media advertising has brought about a new phrase, “Word of keyboard.” One of the most powerful features of a business being involved with social media marketing is that your message can get spread virally. The whole idea of, “You tell two friends, and then they each tell two friends and so on, and so on” is known as sharing and re-sharing in terms of social media.
As a business entity using social media, you will be interacting with other users, sharing video, sharing pictures, messages and antidotes. In so doing, you also have the advantage to ingeniously and inconspicuously market your service, promote upcoming events, specials or achievements. Equally powerful, social media marketing and advertising allows you to connect directly with your customers and offer up to the minute customer service if need be.
Lead the Conversation
What you’re attempting to create is a funnel. The goal of using social media advertising and networking is to engage people through these social communities and make them want to go to another location. Perhaps leading them to your web site, to your blog or to walk into your store, best-case scenario.
It’s been established that the masses are using social media everyday, actually, many times a day; the opportunity to reach people is inevitable. The key is your ads have to make your business stand out in the crowd. You need to find the riches in the niches.
The trick is learning what works and what doesn’t. At Arrae, we have a team of experienced social media strategists who understand the experience necessary in order to get the best ROI when it comes to creating a presence on social media networks. Regardless of where you start, the idea here is to push you off the ledge and get you to take the plunge. Social media networking, along with social media advertising, is where you need to be if you want to take your marketing to the next level.