Social Media Management
Social media management is a job best left to an experienced social media team. One with extensive knowledge of the tools, techniques, content strategies and analytics data that is required. A strong social media management team is capable of building a thriving community with your fans.
You may have read this before, but social media is not a medium for delivering content. Social media is not for advertising. What is social media? It is a two-way conversation. As such, your fans and audience will play just as big a role in defining the message as your marketing team does in placing the message.
The best social media managers are great listeners and are able to quickly respond to any potential problem. They adapt their content based on the feedback received from the community. Social media management involves making decisions based on time spent listening and looking at the important data metrics behind your community.
A qualified social media management team can integrate and centralize how you listen to and interact in relevant conversations. This is part of a social media strategy that is developed by an experienced team like the one we have at Arrae.
Content strategy is the first step to a great community. It begins with research into the ideals, interests, and behaviors that make up your audience. We work hand in hand with our clients to ensure that a well-crafted plan is put into place. One that creates great content directed to your specific audience.
Social media is a two-way conversation that happens around the clock. A competent management team understands that at any moment you may need to respond to a customer crisis. Monitoring is vital to the success of your social media plan.
Listening is a key component to any social community. Taking an active role in hearing what your target audience is saying is where you begin to build a connection. Having the best social media management team in place is essential. Your business needs one that continually crafts great content and is actively ready to respond to fan activity.
Analytics & Reporting
No role of marketing should ever operate without goals and measurement — including social media. Using the most advanced techniques in measuring and goal-tracking, we can effectively determine the value and success of your social efforts. With this knowledge we are able to create informed plans for improvement.