Social Media Strategy
“I am already plugged-in personally on Twitter and Facebook, so it seems absurd to spend money on someone to manage it for my business.” There are a variety of misconceptions associated with using social media for marketing your business and this one is the biggest!
Overview: Social Media Strategy
Business owners believe they can succeed at social media marketing for business because they already use a variety of social media platforms everyday in their personal lives. The misunderstanding is that many consider posting their personal status about going to their family reunion is somehow similar to bringing exposure to their business.
Social media marketing involves building brand loyalty through conversation and engagement. It is a cost effective way to connect with your target audience directly, to generate leads and ultimately increase sales.
A social media strategy is most successful when it aligns with a company’s core values. Moving on from there, it is important to define the objectives of the businesses social media marketing campaign. Is the goal to increase traffic to your website, establish a strong fan-base, build brand trust, gain valuable feedback or simply to increase sales. It could be one or more goals; however, outlining the direction of the social media strategy raises the success level substantially.
Developing a social media strategy is more than simply pushing and promoting your product or service. People will tune out the constant sales pitch; it is like having an annoying car lot salesman breathing down your shoulder while you’re looking around the dealership. Social media marketing is a balancing act between understanding your customer base and their needs combined with communicating your businesses attributes and value.
The fusion of advertisement with entertainment equals branded content. When that branded content establishes value with your target audience you are on your way to creating a connection and building brand loyalty.
Any business owner would admit that running their business is a 24-7 job. The time commitment to launch a social media campaign can be considerable depending on the platform and content. In most, if not all instances, results do not happen overnight. A social media marketing effort needs to be consistent. Posting on some platforms, like Facebook and Twitter (the two most popular) needs to be done multiple times daily in order to produce results. Monitoring the array of social media platforms that a business makes use of can require an additional investment of time.