You wouldn’t be considering an email marketing agency if you didn’t already understand that email still plays a vital role in the digital marketing mix for companies on a global level. Even in today’s market, with new social media platforms popping up weekly, nine out of ten consumers still check their email every day. In fact, they check often multiple times during the day and many have more than one email account. Additionally, three-quarters of consumers prefer to receive commercial communications via email. While some marketers try to make sweeping proclamations, here at Arrae, we’ve been busy building creative campaigns that pull in solid returns. Email is the connective tissue between the point where your consumers first become known and when they make a purchase. It’s important to understand how email nurturing can turn potential into actual sales.
Are you ready to learn how to grow your email list, create valuable targeted messaging, and produce measurable results?
Can you be a better email marketer?
Email is an incredibly competitive medium. It takes smart, creative and relevant content to make an impact. That’s why so many companies decide to task a creative email marketing agency to improve their creative content strategy and inform their efforts with data and analytics.
Creative Content Strategy
Nobody wants to ready lifeless copy in a bland design. A creative email content strategy helps to bring your company and message to life for your readers in a relatable, connective way. This is where you begin to build a message that people actually want to open.
Responsive Email Design
Pinch and zoom be gone! Somewhere between a third and half of all emails are opened and read on a mobile device. Why would you give half of your customers a terrible experience with your messages? Build your emails to look great in any environment across multiple devices.
It’s snowing in Milwaukee and sunny in Miami. Why would you send an email newsletter on winter socks to all of your subscribers? Relevance is vital to open rates and conversions in email marketing. At Arrae, we use advanced systems like Marketo to deliver dynamic content to subscribers.