Integrated Digital Campaigns
The internet has become integrated into every part of our lives. This gives marketers the power to target and reach new customers on a plethora of new platforms. However, it is a big challenge to get all of a business’s marketing executions to drive back to a single goal. Welcome to world of integrated digital marketing. Businesses need to embrace sophisticated marketing strategies in order to prosper in today’s techonomy.
We know that consumers interact with companies and research their buying decisions across a variety of mediums. Your billboard ad will peak their curiosity, but they will ask their Facebook friends for recommendations before they decide to buy. They will click on your google ad, but they will also look for reviews of your business on Yelp. An integrated marketing strategy plans for the modern consumer.
The manner in which you market your brand works to competitively position your business in the minds of potential customers. The idea is to deliver a consistent message and push for the same goal, no matter the medium. Integrated marketing campaigns are no small feat. They require a team of experts who understand all of your ancillary marketing efforts. The result is a campaign that is tailored to your customers’ lives and delivers on your goals.
Ultimately all of your marketing supports your goal. Implementing common objectives, in which all your resources (human and financial) can strive towards will be central to having an effective plan in place. Good marketing is like a well-run kitchen. It’s much more effective when everyone has a job to do.
Paid, owned, earned and social; today’s techonomy in multi-platform digital media is complex. Cross-platform marketing is most effective when it builds upon each other across the assortment of platforms. It is imperative to work with a team who will execute in each practice. Only then can your marketing tie all of your customer interactions back to your goal.
Data & Tracking
Marketing automation and analytics platforms allow us to bring all of your marketing into a single system. Your entire sales funnel can be housed and tracked from a customers first interaction to when they become a loyal customer.