In order to keep up with market trends, it is necessary for businesses to conduct research on a continuous basis. This action helps to sustain a competitive edge. Market research gives you answers to questions about your audience. Where do you find the kind of people who will buy your product? What do they read or watch? What do they care about? How do you reach those people? Most importantly, how do you start a conversation with them?
Market research is critical to understanding your target market. This is true whether you are starting or expanding your business. Mistakes are often overlooked; for example, many companies talk about themselves in their marketing, making the focus about them instead of how they can help the consumer. Your marketing should be created with the interests and personality of your customers in mind to truly make an impact.
Great comedians and actors have always understood the need to play to the tendencies of their audience. Why should advertising work any differently? Marketing research frames your understanding of the overall marketing effort. This will enable you to plan realistic objectives for projected growth, increased sales and to launch new products or services. Market research is vital to create the kind of advertising that builds real relationships with your existing consumer base while also connecting with new customers.
Audience Targeting Profiles
At Arrae, we survey and explore your audience using advanced digital data tools and good old fashioned research. The better you get to know your audience, the better your resulting marketing will be.
Interests and Affinities
Arrae is adept at uncovering the facts about your audience in order to help you drive your messaging home. Are your customers sports fans? Are they family driven? Do they lunch Sunday brunch? This and other pertinent information will power the success of your campaign.
Content & Messaging
Once a deep understanding of your audience is developed, we begin to uncover the channels and strategies that should be used to reach them. Our goal at Arrae is to build a campaign that is highly relevant to your customers and delivers on your biggest goals.