Most marketing automation companies rely heavily on the tools they create to handle the process of implementing a marketing automation system. Sure, they provide some training, but most companies don’t have time to wait months or years for their marketing and sales people to be brought up to speed on the new system. Oftentimes, the result is a lot of lost time and lost dollars spent on the cost of tools.
Marketing automation technology is changing longstanding structures in the marketing and sales world. Marketo, Eloqua, Pardot and Infusionsoft allow companies to tie together marketing and sales efforts over one seamless lead nurturing platform. The data that results from bringing marketing, lead nurturing and sales together is incredibly valuable. Marketing automation companies allow you to track the exact ROI of each marketing platform, which allows you to turn more leads into real business.
The principles behind marketing automation are simple. You build leads, nurture them, and drive them toward making a purchase. However, when you get into the nitty gritty details, marketing automation systems are most effectively used by people who have experience with the tools and processes. At Arrae we have Marketo and Infusionsoft certified marketing experts who can guide you through the revolutionary process of implementing a marketing automation system.
How do your social media, email, and search engine marketing efforts work together to build you new business? Let’s create a content marketing strategy that works to drive new leads and build a consumer data database for your marketing and sales teams.
Lead Lifecycle Tracking
Wouldn’t you like to know more about your customers? Let’s fill in the gaps between sales and marketing. With a lead lifecycle tracking system in place you’ll know more about which marketing channels deliver business. Also how your customers decide to make a purchase. Moreover, how your sales team can more effectively close deals.
If you knew someone was ready to make a purchase today, wouldn’t you spend more time and attention on guiding that person through a sale? With lead scoring, you will know which leads are closer to a purchase. You will have advanced website and email analytics delivered directly to your marketing and sales people.
Salesforce and other CRM platforms are extremely useful and effective for tracking the growth of your business. With a marketing automation system, you can deliver enriched marketing data to better inform your sales team. Plus provide up-to-the-minute sales information to guide your marketing efforts.
Smart Marketing Analytics
Marketing automation allows you to track sales and income directly back to specific marketing channels and campaigns. When you drive new leads online, in paid search, or even at a trade show, you can track the progress of those opportunities. Tracking from the point they become known, until they become a customer. That should make your marketing and sales teams foam at the mouth.