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Are you leveraging social media? While the social mediums aren’t entirely new anymore, opportunity for business are only just beginning to surface–no, seriously. Ongoing research and social media statistics are showing us that the way in which people are using social media to communicate and (more importantly) make buying decisions is evolving. In order to make impact and maximize your marketing communications with your audience and buyers, you HAVE to be on top of developing trends.
One of the best ways to keep tabs on the latest social media developments is to follow credible blogs like Mashable, Tech Crunch, Tech Cocktail, Social Media Monthly, and other popular sources of information. Below is an infographic that we hope opens your eyes to some interesting facts about social media, with information originally found on socialnomics.com. We hope you enjoy these social media statistics and encourage you to comment below with feedback.
10 Wowing Social Media Statistics
Social Media Statistics Infographic – original design by junior graphic designer, Olivia Scarborough.
The Bottom Line
Author David Meerman Scott put it best when he said:
“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.”
People constantly ask me, “How is a tweet or status update going to make me money? How is Facebook or Twitter the answer?” My answer: Building relationships is a fundamental piece of success in business and life; Social media is a powerful tool in building these relationships. The moment that we realize that real-time/mobile/social is a mentality and a way of life, the more easily we can grasp social media marketing.
If social media is about people and connecting, then social media marketing is about finding the right people and communicating with them in a way that adds value to their lives. Social media isn’t “the answer” for business, yet it can play a huge role in refining business to customer (B2C) communication. Social media marketing is simply a piece of your marketing plan, but it has the potential to create huge relationships for you and your company–and that means business. Below is a video that was released by Hootsuite in June 2012. The video illustrates how social media can help you build relationships and business for your company.
Social Media Marketing is Sweet
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I was recently asked, “How do I determine who is the best social media expert? And how many years of experience do experts have?” Here’s my best stab at that question:
Regardless of political affiliation, there is no doubting the genius behind the Obama social media presence. Chris Hughes, a co-founder of Facebook, was asked by Obama to run his campaign last election and since he joined Obama’s campaign efforts, Barack has absolutely dominated social media.download Beauty and the Beast 2017 movie now
Today, Obama is doing it again. This bold move by Obama’s marketing team is a win.