Video marketing scares off a lot of businesses because it’s seen as costly, time-intensive, and highly-specialized. These may have been valid concerns in the past, but today anyone with a smartphone can record and edit videos right from their device. Let’s learn how to boost your video marketing with Vine and Instagram.
Video Marketing with Vine and Instagram Rule #1: Know The Tools
It takes a little practice, but the most important tools to familiarize yourself with are the recording interfaces on these two incredibly popular video-based social networks. On both, you can record by holding a finger down, and stop when you lift your finger.
From there, things differ quite a bit. While Instagram give you the option of deleting individual takes, Vine makes you start over from the beginning. Keep this in mind as you start creating your clips.
Video length and playback styles also make a big difference on each platform. Instagram allows for up to 15 second of video while Vine clips are only 6 seconds. Also, Instagram videos don’t repeat themselves while Vine’s GIF-like videos play on an infinite loop.
Vine videos are more fit for quick-hit information and fun, playful styles. Since they repeat themselves viewers are more likely to watch them multiple times. Use this to your advantage and create videos that are worth watching over-and-over.
Instagram videos are longer and more visually appealing thanks to the ability to apply filters and motion-smoothing. Use Instagram as a more visually creative and interesting medium.
There’s no shame in drawing inspiration from existing users, so browse the top posts and learn more about what works best on both of these networks.
Video Marketing with Vine and Instagram Rule #2: Plan Your Scene
Whether you’re creating a promotional clip, or a comedy clip, it requires forethought to set up your scene. Walk through your idea with the people you’re filming and think about whether your clips needs multiple shots or just a single take. It may also help to write a quick script or sketch out a shot list for your scene.
Do your best to find interesting backdrops and good lighting for your scenes. Nobody wants to watch a video that is too dark, overexposed or bland looking. If you’re interested in creating the best-looking footage possible, study up on basic photography concepts like the rule of thirds and composition.
Video Marketing with Vine and Instagram Rule #3: Post Often
Once you’re comfortable with the tools it’s important to remember that frequency will have a positive impact on the success of your video marketing stategy. Users who post more often on social networks see more engagement with fans and faster growth of their social networks. Vine and Instagram are no exception.
We suggest starting with one video post each week. If you have any news, promotions, specials or new menu items you can craft a video to promote to your fans. It doesn’t have to be overly complicated or brilliant. What is more important is being an active and engaged user on these popular networks.
Video Marketing with Vine and Instagram Rule #4: Giveaways For Engagement
Giveaways and contests can drive foot traffic to local businesses and awareness for any business. The key to success here is to offer your fans an incentive for participating in your community. Decide what works best for your business, but keep in mind, the reward should always be higher than the time commitment required on the fan’s end.
If they don’t feel their time is worth a shot at your prize they’ll be less likely to participate. For great social media examples of a local business driving engagement with giveaways check out Sprinkles Cupcakes.
Video Marketing with Vine and Instagram Rule #5: Distribution
The beauty of both Vine and Instagram is that they integrate well your other social networks. Don’t be scared off by these platforms if you don’t have a big following because it’s incredibly easy to auto-magically post your videos directly to your Twitter account, Website, or Facebook brand page.
Distribution is incredibly important for any video marketing strategy, so make sure you have an adequate network of social accounts and websites to post your videos onto for maximum exposure.
Video Marketing with Vine and Instagram Rule #6: Don’t Forget Youtube
Email your finished video files to yourself from your phone to create an archive of all of your work. Those files can be incredibly useful for compiling compilations of your best videos for other platforms like YouTube.